Audience Activation makes MICE more successful!
Current surveys among MICE industry experts confirm that 91% of all event planners consider the activation and involvement of participants to be essential for contemporary events.
Right from the start, the event participant wants to be addressed individually, involvingly and respectfully, from the live experience to the after-show communication.
An infinite number of products are offered on the market for this purpose: Uncountable event apps, CMS systems, interaction modules and many more. But ultimately it’s not about technology, but about people’s needs, their expectations, their skills and their insights. And, of course, it’s all about the conditions that are determined by a location, by budgets and by resources for the respective event.
"Events shouldn’t be a stage for one-sided and boring communication. In order for MICE to become a sustainable experience, something that delivers a real and profitable return on investment, the guest must be much more involved and placed at the center. We can only achieve this with intensive digital solutions that take the participants on an emotional and multi-valued customer journey!"
It is not about one or another system or product. It is about the right solution for your individual needs and the professional and innovative use of existing infrastructures. For example, if you already have an event app in use.
KFP’s Digital MICE Solutions team as well as its colleagues from the Customer Experience Management and Virtual Design Content departments work every day on such individual, digital and interactive MICE solutions for customers from all industrial sectors: from A like agencies, AstraZeneca, well-known automobile groups and banks, to D like DIOR, to industrial groups, pharmaceutical companies and many more.
Account Manager Digital Solutions
KFP Five Star Conference Service
Solmsstraße 4, D-60486 Frankfurt
Fax: +49 69 97501-4142
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